north america

Victor Lazzaro
President of Driven Innovation
Lazzaro has about 30 years experience as a product development, industrial designer and product inventor and consultant. He is also the resident design expert for a global manufacturer, providing articles, insights and blogs about design for manufacturing. As a creative problem solver and product development consultant, Victor has worked on approximately 1000 programs in the medical, consumer and technology sectors. Throughout his career he has designed, engineered and executed products for himself, for startups and large establish corporations. Victor has designed products ranging from glucose meters, to ultra light carbon fiber road bikes to DNA analysis systems. His product designs have appeared on the Today Show, been featured in the New York Times and also just recently on the BBC miniseries Mission Galapagos.