marcus evans north america conferences

New Product Development and Commercialization

How to build the right product for current market trends

16-17 Oct 2018
NBC TOWER | Chicago, IL, United States of America


Why You Should Attend

New Product Development and Commercialization

Product development is a unique opportunity to deliver a successful product to the market through proper planning, design, and product launch. Introducing new products to customers, channels, partners and internal stakeholders is a vital activity for all organizations. Unfortunately product launch planning is often left to the last minute and then executed poorly. This increases costs, wastes constrained organizational resources, squanders valuable business opportunities, delays the take up of new products and ultimately causes good products to fail. This workshop has been designed to help you deliver successful launches from the planning stages.

Key Topics

  • Product Planning and Goals
  • Your Team
  • Product Design & Manufacturing
  • Product Launch
  • End of Life

    • Previous Attendees Include

    Chief Marketing Officer
    VP of Sales
    Senior Marketing Strategy Manager
    Director of Marketing Strategy
    VP of Marketing Strategy
    Director/VP of Research and Development


    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.






    Practical Insights From

    Victor Lazzaro
    President of Driven Innovation
    Lazzaro has about 30 years experience as a product development, industrial designer and product inventor and consultant. He is also the resident design expert for a global manufacturer, providing articles, insights and blogs about design for manufacturing. As a creative problem solver and product development consultant, Victor has worked on approximately 1000 programs in the medical, consumer and technology sectors. Throughout his career he has designed, engineered and executed products for himself, for startups and large establish corporations. Victor has designed products ranging from glucose meters, to ultra light carbon fiber road bikes to DNA analysis systems. His product designs have appeared on the Today Show, been featured in the New York Times and also just recently on the BBC miniseries Mission Galapagos.

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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Emily Jones

    marcusevans, The NBC Tower
    455 N. Cityfront Plaza Dr.
    Chicago, IL 60611

    Telephone:     312.540.3000 x6714
    Fax: 312.894.6304
    Email: emilyj@marcusevansch.com