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Big Data Essential Concepts and Business Value

Rhetoric and Reality - What Business Leaders Need to Know

17-18 Jul 2018
NBC TOWER | Chicago, IL, United States of America


Why You Should Attend

Big Data Essential Concepts and Business Value

Big data is a big deal in business today.  It’s important to distinguish rhetoric from reality when it comes to the market buzz surrounding Big Data and understanding its essential concepts and applications. This course will guide participants through the most powerful concepts of Big Data and defines its business value, while simplifying and explaining the technology behind it. It delineates the successes and the failures of Big Data, and the reasons underlying both.  It turns odd-sounding technical terms into fundamental understanding.  The course documents real-world usage and ROI of Big Data to business leaders who must understand how it will support their overall business.

Key Topics

  • The Business Value of Big Data
  • Big Data Analytics and the Advent of Data Science
  • Big Data Technologies - A Manager's View
  • Organize Big Data in Your Company
  • The Future of Big Data

    • Previous Attendees Include

    Chief Executive Officer
    Chief Financial Officer
    Chief Technology Officer
    Chief Operations Officer
    VP of IT/Technology
    Director of Technology


    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.






    Practical Insights From

    Sandra Hendren
    a Big Data Partner and Executive Data Scientist, based in Boston.
    She has more than 30 years experience guiding a portfolio of companies in creating and developing data science and Big Data teams, products and services. Her perspective is both passionate and impartial. “I don’t teach anything I haven’t done myself. My specialty is explaining technical aspects to high-level managers to ensure that they understand how their business initiatives are supported by Big Data.” In 2010, she served as Chief Data Scientist and Analytics Strategist for UnitedHealth Group, where she created the first-ever enterprise-wide data and analytics strategic plan for the company by combining strategic, technical, communication and business skills across organizational silos into a coherent strategy. She is currently on the faculty of Harvard University Innovation Lab’s Data Science Program.

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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Emily Jones

    marcusevans, The NBC Tower
    455 N. Cityfront Plaza Dr.
    Chicago, IL 60611

    Telephone:     312.540.3000 x6714
    Fax: 312.894.6304
    Email: emilyj@marcusevansch.com