Harnessing the Wisdom of Crowds

In recent years, crowdsourcing has become a hot topic in business publications and social media, not least due to the skyrocketing popularity of crowdfunding (with which crowdsourcing is often confused). Surprisingly, however, acceptance of crowdsourcing as a major innovation tool has been remarkably slow. This discrepancy can be explained by a simple fact: as every new methodology, crowdsourcing requires expertise to be properly used--and this is something many organizations lack. In particular, organizations are often unsure which technical and business problems can be successfully solved by crowdsourcing; they also struggle with understanding how to properly formulate a problem selected for crowdsourcing. In addition, they are profoundly confused with a vast choice of commercially available crowdsourcing platforms and often do a poor job when matching their problems with specific crowdsourcing venues.

 

The good news is that there exist time-tested approaches and methodologies to overcome these obstacles. They will allow you, first, to identify and properly formulate problems amenable for crowdsourcing and, second, to select a crowdsourcing platform the most suitable for each particular problem. 

 

So if you want to learn nuts and bolts of crowdsourcing and use this technique to expand, enrich and energize your organization’s innovation programs, this training session is for you.