marcus evans north america conferences

Customer Loyalty 2014

Fostering Consistent and Meaningful Relationships with Customers to Build Loyalty

13-14 May 2014
Hyatt Boston Harbor - Boston, MA, United States of America


Why You Should Attend

Customer Loyalty 2014

Customer Loyalty 2014 will provide customer loyalty professionals with a deeper understanding of the key issues affecting the design and delivery of a consistent, meaningful and rewarding customer loyalty program to achieve an ever-growing and active customer base.

Benefit from two days of case study presentations from industry leading experts. Attendees will be afforded with the opportunity to interact with speakers and their peers in a classroom-style setting that will encourage audience engagement and participation. Seating is limited to maintain an intimate educational environment that will cultivate the knowledge and experience of all participants.

 

Key Topics

  • Articulate a clean, clear, consistent brand story to encourage consumers to “live the brand”
  • Deploy proven methodologies to determine behavioral drivers that define customer expectations
  • Perpetuate successful customer experiences as the backbone of repeat business to promulgate a proactive, customer-driven company culture
  • Formulate analytics to contextualize customer data into actionable information for increasing brand loyalty
  • Engage loyalty members on the devices and channels where they live to optimize branded messaging
  • Previous Attendees Include

    AIG
    AT&T
    Chick-fil-A
    The Clorox Company
    Johnson & Johnson
    JPMorgan Chase
    Kohl's Department Stores
    MasterCard
    McDonald's Corporation
    Microsoft
    PayPal
    Sears
    Starbucks Coffee Company
    TD Bank
    Virgin Mobile


    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.


    Event Sponsors
    Silver Sponsor
    Market Force
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    Panel Partner
    Kobie Marketing
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    Panel Partner
    Epsilon
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    Event Partners


    Practical Insights From

    Jean Barterls
    SVP, Citi ThankYou Rewards
    Citigroup

    Melissa Studzinski
    VP, Customer Relationship Management
    CVS Caremark Corporation

    Michelle Moore
    Customer Loyalty Manager
    Zappos Retail

    Sherrill Kaplan
    Director, Digital and Loyalty Marketing
    Dunkin' Brands

    Rajeev D’Souza
    Director, Customer Data Management and CRM
    United Airlines

    Sean Sanders
    Director, DoubleTree Honors and Guest Experience
    Hilton Worldwide

    Omari Jahi Aarons
    Director, Stoles Loyalty Learning and Development
    Macy's Inc.

    Julie Heisel
    Director, Customer Lifecycle Management
    General Motors

    Click Here For Full Agenda

    Voice of Our Customers
    • "Marcus Evans consistently provides an informative, professional environment where professionals can share stories and ideas-a rare treat." - Eddie Bauer
    • "What I love about marcus evans conferences is that they're intimate and offer some experiential prices. I always meet intriguing people and learn something new." - Kraft Foods
    • "Great mix of speakers and attendees that represented major companies, online and offline." -CareerBuilder.com
    • "Overall content was very engaging and helpful. Definitely learned a few things that can be applied to our business practices." - Reebok
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Robin Yegelwel


    455 N. Cityfront Plaza Dr.
    9th Floor
    Chicago, IL 60611

    Telephone:
    (312) 894-6306
    Fax: (312) 894-6304
    Email: robiny@marcusevansch.com